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Customer journey.
Action requires reflection.
The customer journey allows you to dissect customer interactions in your organization. It offers a detailed aerial view of the customer experience to visualize the points of impact to identify how to better control to deliver proactive service.
The intervention of the customer journey makes it possible to trace the needs, the actions, the emotions felt before, during and after the interactions with your organization.
The document is a plan that models the customer experience.
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